Awarded to:
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The project demonstrates an innovative and new approach to bridging the gap between planning policy and the challenges facing the development sector. It used a combination of market research, feasibility studies and industry knowledge to ground truth the assessment and to identify where interventions where required to achieve the vision for a vibrant city centre. A collaborative approach was used to bring key stakeholders together to work through problems and find agreed and practical solutions as well as developing ongoing working relationships - a key to success. The project has resulted in establishing a pathway to improve the market attractiveness for inner city living in Whangārei City. It is a demonstration of how achieving strategic outcomes sought is a process and Council can play a role in not only setting the strategic direction but facilitating the pathway for change.